Streamlined the production of marketing materials by introducing a design system, templates and AI tools. Led a team of 4 designers, owning planning and task distribution

Built the identity around signature mascots and geometric shapes, establishing unified standards for marketing materials

Worked on communications and marketing materials for Sber, Alfa-Bank, Xiaomi, IQOS, MegaFon and Yandex

Grew the brand's communications after the rebrand, designed the team's and players' accounts, and created materials for social media and marketing campaigns

Created visual content for advertising campaigns and worked on special projects and article covers